Computerworld Honors Laureate Awarded for Fleets for Change; Women in Fleet Series

“There’s no question technology plays a vital role in driving business forward. It ensures an organization’s ability to compete, innovate, communicate, and to thrive.” – John Amato, Vice President/Publisher of Computerworld, a leading source of technology news and information for IT influencers worldwide.

Donlen was very proud to receive a Computerworld Honors Laureate this week for Fleets for Change®. Developed in collaboration with Environmental Defense Fund, Fleets for Change exemplifies Donlen’s commitment to help reduce greenhouse gas emissions from the fleet industry. Launched in 2010, this initiative is expected to reduce fleet emission levels of participating companies by an average of 20%, generating a reduction of more than 500,000 metric tonnes of greenhouse gases in the first five years.

Member companies upload their fuel usage and MPG data into a secure database, where they can then track progress against their own goals and anonymously benchmark against similar fleets with regard to vehicle type and/or class, industry, and fleet size. Current Fleets for Change companies include Coca-Cola, IBM, HP, Xerox, and Maersk, to name a few.

At no cost to companies who join and pledge to reduce their emissions, Fleets for Change is helping to transform the environmental impact of the commercial fleet industry. Find out more at

FridayFleet Interview Series

Meet Amy Blaine

FridayFleet sat down with Amy Blaine, Donlen’s Director of Strategic Consulting and Sustainability. Amy’s group leads the Fleets for Change initiative, working directly with customers and member companies on their environmental impact.

FridayFleet (FF): Tell us a little about yourself.

Amy Blaine (AB): I was born and raised in Detroit. My dad worked for Ford, so I’ve grown up around the auto industry. I always joke that when you’re growing up in Detroit, having a parent who worked at Ford – or any of the big automakers – gave me street cred. I’m married now and live in Chicago, but I still keep my Detroit area code on my cell phone. Hard to leave your roots, I suppose.

FF: What’s your background?

AB: I’ve always been interested in data and numbers. I have my BA and MS in Statistics, and my Masters in Environmental Management and Sustainability.

FF: What led you to Donlen?

AB: This position was everything I was looking for. What I’m able to do here combines my statistical background and my passion for environmental issues. We’re making a difference here; we’re helping people make better decisions with the information they have to reduce their environmental impact and reduce their spending.

FF: What do you see happening in the industry around sustainability?

AB: The biggest challenge right now is that fleet managers are sometimes stretched thin. Managing a fleet today is complicated; there are lots of moving parts and sustainability is only one piece. We come in and say, “Hey, we have ways to help you use what you already have available.” They appreciate that, and can see how even small changes can have big rewards.

FF: What do you tell people who think they don’t have either the time or enough information to make an impact?

AB: It may be cliché, but it’s really true: what gets measured gets managed. I think that we can help companies find creative ways to measure their emissions that will ultimately help them meet broader business goals. For instance, frequently when you talk about fleet and emission control, it’s really having a conversation about reducing your fuel usage. It’s a win-win. But until you start measuring, you really don’t know where the opportunities lie.

FF: Congratulations on the Fleets for Change Computerworld Honors Laureate.

AB: Thanks. We’re really proud of this one. Computerworld looked at the technology behind the program and how that is helping to drive the larger environmental efforts. Fleets for Change is doing really unique things for the fleet management industry; this type of benchmarking data just isn’t available anywhere else. I was talking to a recent Fleets for Change member and she made a comment… she said “Why wouldn’t every company do this? It’s a no-brainer.” Couldn’t have said it better myself! Seriously, though, I thought it was a great perspective. It indicates a commitment to sustainability in her organization, and she was completely on board. My goal is to get everyone I talk to about Fleets for Change to feel the same way.

FF: What do you like best about your job?

AB: I really like that I’m able to work closely with our customers and Fleets for Change member companies. It’s great to hear their passion around the same issues that I care about. From them I hear “What are the new technologies that can help?” “How can I overcome my internal challenges?” “How can Donlen help?” It’s great that I have answers for them.

FF: What drives you to succeed?

AB: Personally, I love problem solving. I have an interest in multi-criteria decision making: How can I get customers to maximize profits and minimize pollutants? It’s what Donlen’s strategic consulting philosophy is all about.

FF: Did you have any mentors along your career path?

AB: Definitely! A woman I worked with at a previous company had some of the best negotiation skills I’ve ever witnessed. We were a very small company but she would negotiate with some of the largest companies in the world; I admired her thoughtful and calm – but tough – negotiation skills. That’s more than just a business lesson there.

FF: So what do you do for fun?

AB: I would like to say that I’m a runner, but that may be misleading! I’m trying to get back into it after stopping for a while. I did a marathon a few years back…maybe I will again. I also really like working on my house.

FF: What five people (living or dead) would you invite to dinner?

AB: Let’s see. This is tough. Bill Clinton, Patricia Barber, Abraham Lincoln, Johnny Cash, and Steve Jobs.

FF: I must say that I’ve never seen anyone ever take such an analytical approach to his or her dinner party guest list! Have you ever played this game before?

AB: (laughing) Well, I wanted to make sure they would be good dinner companions. That’s the analyst in me. I can’t help it!

FF: Now, this is a very important question: what couldn’t you live without if you were stranded on a deserted island?

AB: My husband, of course. I almost said my dogs, but I think my husband wouldn’t like that very much!

FF: And finally, what’s your idea of happiness?

AB: Now that one is easy: A good run in the morning, great coffee, and then spend the day at home with my husband and two dogs.

You can reach Amy at (847) 412-5384.

We had a great NTEA Work Truck Show this year. Thanks to everyone who visited our booth and joined us at our event. We received many entries into our iPad giveaway, with guesses of the number of beads in the truck ranging from 435 to 200,000! The correct number of beads was… drumroll please…


Luckily, you didn’t have to be correct to win. Congratulations to David Hughes, from Graybar Electric Company in Clayton, MO. When contacted about his forthcoming iPad, David said, “I found the NTEA Work Truck Show to be very useful and worth my time. Having access to so many key suppliers and service providers relative to our industry under one roof was fantastic. Winning the iPad from Donlen was icing on the cake!”

It will be on the way soon, David. Enjoy!

Driver’s Corner

What’s in the trunk of your car right now? There are essentials that should always be carried: spare tire, lug wrench, jack. Perhaps you also carry a small emergency kit that includes a flashlight and jumper cables. Great idea. And many need to carry job-specific items; perfectly fine. But what else is in there that you don’t really need? Still carrying your golf clubs from the last outing? How about sports equipment that you forgot to remove? Or perhaps that box of stuff you’ve been meaning to drop off at the local charity, but haven’t found the time. For every 100 pounds of weight in your trunk you decrease your fuel economy by as much as 2%. So leave the heavy items at home, only carry what you need for safety and to perform your job, and help increase your MPG. Every little bit helps.

And Finally…

And finally, have you ever played the board game Life™? According to Toyota, the time you spent rolling the dice actually “provided you with your first exposure to adult life. A high stakes world where fortunes can shift in a heartbeat. Where lives can be turned upside down with a spin of a wheel.” Well, ok, we don’t remember it exactly that way, but maybe it did provide some life lessons. Toyota’s newest campaign introduces the Prius c with an interactive game based on the fundamental principles of the namesake board game. Aimed at Gen Yers, The Game of Life with the Prius c has some cool features, like Tech Talk with one of our favorite science guys, Bill Nye, and Car Buying 101. Still to come are the MPG Calculator and Wallet Wisdom. We haven’t played Life™ in a long time, but this makes us a bit nostalgic. We may have to find our old board game; I’m sure it’s hidden somewhere among our other childhood treasures.

Have a nice weekend. Safe travels.

Originally appeared in FridayFleet on March 16, 2012

About Donlen
A wholly owned subsidiary of The Hertz Corporation (NYSE:HTZ), Donlen (, with headquarters in Northbrook, IL, is the fleet industry’s most comprehensive and integrated provider of financing and asset management solutions. Since 1965, Donlen has offered its clients highly personalized and responsive customer service, and their workplace excellence has been recognized as one of Crain’s Chicago Business “List of 20 Best Places to Work in Chicago” each year from 2009-2011, a Leader on “The Global Outsourcing 100®” list by the International Association of Outsourcing Professionals (IAOP) for six of the last seven years, and a National Association for Business Resources “101 Best and Brightest Places to Work For in Chicago” each year from 2007-2012. Donlen’s innovation has been awarded with the Computerworld “2012 Honors Laureate for Economic Opportunity,” named to “2012 InformationWeek 500” for innovative technology; the Stevie® “2012 Gold Award for Business Intelligence Solution,” the Silver Award for “2012 Front Line Customer Service Team of the Year,” and the “2011 Corporate Environmental Responsibility Program of the Year.”