Ericsson Sees ROI with Telematics; Widespread Improvements Throughout Fleet

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Ericsson-logoEricsson, a world-leading provider of telecommunications equipment and services to mobile and fixed network operators, continually looks for ways to cut costs and increase the efficiencies of their fleet.

In early 2013, Ericsson initiated a six-month DriverPoint® Telematics trial in 420 F-150s ready for delivery. Although drivers can easily install DriverPoint devices, Ericsson had the installation of the device managed at the upfitter – a decision that gave them immediate insight into their fleet. Tracking and data transmission could begin at the upfitter, continue through the ship-through process, and go live immediately upon delivery to the dealership.

Why was that significant? Early indications revealed that vehicles could sit at dealerships for weeks prior to pickup. Find out how Ericsson reduced the vehicle pickup time.

Widespread improvements

Throughout the trial, there were widespread improvements in driver behavior, fuel economy, and safe driving patterns. This was due in large part to a new program developed between Donlen and Ericsson, DriverPoint Consultative Services. Now, Donlen not only administers DriverPoint for Ericsson – a service that is standard with any DriverPoint implementation – but also manages the extraordinary amount of data provided and reports back to Ericsson on a regular basis.
Brad-Bohnen-Ericsson“Managing the data provided by such technology is key to a successful outcome. Not all data is equal; some data points require immediate action in order to satisfy our company’s progressive risk management concerns,” said Brad Bohnen, Ericsson Head of Fleet Management – North America.

“Using the massive amount of data that DriverPoint provides, we were able to quantify Ericsson’s return on their initial investment and project potential future savings,” said Tom Sloan, Director of Analytical Product Management.



> Download the free case study now

Today, we’re making the results of their trial available to you. “Return on Investment: Ericsson Sees Results with DriverPoint® Telematics” is filled with informative graphics and analysis, including.

  • Dealer delivery findings
  • Alternative-fuel feasibility using driver geographic footprint
  • Vendor efficiency and preventive maintenance downtime
  • Driver behavior and idle times
  • Accident versus non-accident analysis
  • Return on Ericsson’s investment
  • Future areas of concentration



“One of the more interesting parts of the trial was the analysis of driver oil-change downtime by vendor,” Tom went on to say. “We presented Ericsson with a cost versus time analysis, and they in turn can direct drivers appropriately. Armed with this type of data, Ericsson can continue to see great results using DriverPoint.”

> Download the free case study now

If you’d like to discuss DriverPoint and your fleet, contact us here.

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Driver’s Corner

What are the six worst things you can do while driving? put together a list of the dangerous behaviors. If you find yourself doing any of these, make a conscious decision to stop. You’ll make the roads safer for all of us.

  1. Overreacting (applies to both overcorrection and road rage)
  2. Using your phone or tablet
  3. Eating
  4. Putting on makeup
  5. Grabbing something out of reach
  6. Driving with your knees

And finally…

And finally, the Mustang 50th anniversary continues to inspire cool stuff. Ford and pinball maker Stern partnered to create a Mustang-themed pinball machine, set to be unveiled at the upcoming Chicago Auto Show. Exclusive to Ford, the game features artwork painted by Ford GT designer, Camilo Pardo, a soundtrack with five decades of hits, and is narrated by professional racecar driver Tanner Foust. According to Ford, a special limited-edition model signed by the game designer features the 1965 original and the all-new 2015 Mustang. The games feature genuine chrome Mustang badges on the speaker grilles. You too, can be a wizard, when the game goes on sale sometime in April.

Originally appeared in FridayFleet on February 7, 2014

About Donlen
Donlen is the industry’s leading provider of integrated financing and management solutions for corporate fleets. Utilizing a highly consultative and strategic approach, Donlen helps fleets reduce cost, improve utilization, and increase driver safety and productivity. Donlen’s innovation has been honored with the Computerworld 2012 Honors Laureate for Economic Development, the 2012 and 2013 InformationWeek 500 List of Top Technology Innovators Across America, and the 2013 CIO 100. Their workplace excellence has been recognized on the IAOP The Global Outsourcing 100® list for seven of the last eight years, and as one of the 101 Best and Brightest Places to Work For in Chicago each year from 2007-2012. Founded in 1965 and headquartered in Northbrook, IL, Donlen is a wholly owned subsidiary of The Hertz Corporation (NYSE: HTZ). For more information about Donlen, visit