Innovating Fleet Since 1965, NAFA Success

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It’s Official, Donlen Celebrates 50 Years!


Message From Tom Callahan

Donlen-Logo-80sOn April 27, 1965, Donald “Don” Rappeport and Leonard “Len” Vine got together and recognized the potential the fleet leasing and management industry had, and decided they wanted to be a part of this growing industry. On that day a new company was formed: Donlen.

During the ’70s Donlen began positioning itself as innovative leaders in fleet management by deviating from the typical business sedan and putting their clients in specialty-type cars. In the ’80’s we became theTechnology Innovators by being the first to pioneer computer-based fleet leasing seminars. This new technology reduced weeks off the vehicle ordering process. Technology was our way of providing outstanding customer service and in the ’90s that continued to be true when Donlen was one of the first fleet management companies to go paperless. Donlen developed a computerized system specifically designed to improve customer service speed and efficiency.

The 21st Century came, and Donlen continued to expand their technology services and improve the processes for our customers, and the fleet management industry. While we were not the first company in the fleet business, we are definitely the most tech savvy company. Our statement “Innovating Fleet Since 1965” is not just a slogan; it is a state of mind that allows us to keep pushing past any boundaries. In these past 15 years, Donlen has made many contributions to the industry including:

  • FleetWeb® named Microsoft’s “Best e-Commerce Solution.”
  • Our Vehicle Optimization Model® (VOM) revolutionized lifecycle analysis through the industry’s most advanced tools, consultation and benchmarking.
  • Donlen’s Prevent Unnecessary Spending and Hazards (PUSH) was the industry’s first customizable, automated email technology.
  • Donlen launched Customer Activity and Request Engine (CARE), our proprietary relationship management tool which gave transparency to all customer service requests.
  • Donlen created the first ever fleet carbon reporting tool used to track and benchmark a fleet’s carbon output.
  • Fleets for Change® launched to reduce global fleet emissions.
  • Developed DriverPoint® Telematics, the industry’s most comprehensive telematics platform.
  • Donlen launched the first fleet management app for the iPhone.

Donlen has weathered many global difficulties. During the financial crisis of 2007, Donlen remained a strong and profitable partner supporting companies while others in our industry could not fund their customers.

It is my honor and privilege to be the sitting President of Donlen. I have witnessed this company become the strong innovative company you see today, and I am excited to see the new heights this company will reach in the upcoming years.

I cannot think of a better group of customers, employees, executive leaders and shareholders to spend the next 50 years with.

Donlen is truly successful because of you. Let’s Celebrate!

Best Regards,


Donlen’s Successful Turnout During NAFA


NAFA 2015 Institute & Expo has closed their doors to another successful and well-attended event.  Held at the Orange County Convention Center in Orlando, Fl. April 14-17, this four day event featured over 60 hours of fleet training, education, and workshops. Donlen was front and center this year providing valuable insights to fleet professionals.

Educational Sessions

Donlen’s subject matter experts lead the following topics:

1. Developing a Service and Commercial Vehicle Compliance Program: From DMV to DOT:


Donlen’s Brad Kacsh, Director of Licensing Services, and Laura Hopewell, Regulatory Compliance Analyst, lead this session where attendees learned best practices for managing commercial vehicle regulations including truck plating and DOT safety requirements.

Download our Regulatory Compliance PDF

2. Deploying an Effective Fleet Policy:


Donlen’s Chelsea Mathis, Director of FAS, and Kim Sloan, Vice President Core Customer Service, lead a discussion where attendees learned how to create a fleet policy as a cost-control strategy, and the elements that inform the drivers of their responsibilities and the penalties for noncompliance.

Download our Fleet Policy PDF

3. The Evolving Van Market in North America:

New designs have made vans an alternative to traditional truck specifications. From small vans to jumbo vans manufacturers are expanding their product offerings. Donlen’s Megan McMillan, Client Consultant, spoke about the keys to success for this evolving market.

4. Cutting Costs Without Cutting Corners:

Every company has cost-cutting initiatives, and many organizations target their fleet vehicles as a major source of potential savings. Carlos Oropeza, Donlen’s Director of Marketing, moderated this very interactive session where participants learned how to think about reducing costs.

5. CEO Session:

This special session for fleet managers only, provided an in-depth look into the future of the fleet industry from the viewpoint of presidents from several fleet management companies. Tom Callahan, Donlen President, discussed new technologies and how they are impacting fleets and fleet managers.

Highlights from all of our sessions are available on our Twitter page @DonlenFleet. Follow us on Twitter.

A Night To Remember


And to top it off…Donlen hosted the largest concert event at BB Kings Blues Club. If you missed our event, check out our NAFA pictures here.

You don’t have to wait until the next NAFA to talk to any of our experts. Contact us to learn how we can help you with your fleet needs.

Contact us

Lifecycle Cost Management: 36-Month versus 60-Month Sedan Lifecycle Cost Analysis

Donlen-Lifecycle-AnalysisNo matter what type of assets you have in your fleet – cars, trucks, or equipment – understanding the entire lifecycle cost is the only way for you to effectively manage cash flow.

Donlen Strategic Consultants conducted a lifecycle cost analysis using a typical intermediate sedan from within the Donlen fleet portfolio. The case study includes analysis of 36-month versus 60-month:

• Overall Annual Cash Flow Comparison
• Rental Cost
• Fuel Cost
• Maintenance Spend
• Resale Proceeds

> For the full analysis, download here


AFLA Mid-Year Forum, Amy Blaine to Present

Amy-Blaine-Donlen“Alternative Fuels & Fuel Technologies” is one of the many educational topics that AFLA members will learn about during the 2015 Mid-Year Forum. Amy Blaine, Donlen’s Vice President, Strategic Consulting, Analytics and Sustainability, will lead this session. She will be sharing her valuable insights regarding:

  • the reasons why fleets choose to implement alternative fuels
  • the impact of recent fuel prices on alternative fuel implementations
  • the alternative fuel vehicle outlook

Don’t miss Amy’s session taking place on April 30, 2015 in Chicago.

Learn more here >


Donlen Experts in the Media

Donlen shares opinions and advice with members of the fleet industry regularly. Today we feature a few of the many stories that we were involved in. Enjoy!

How to Handle Vehicles Damaged in Transport

  • Cindy Gomez, Director of Vehicle Acquisition Services

Six Fuel Reduction Initiatives That Produce Results Now

  • Tom Sloan, Manager of Telematics Products

Driver’s Corner


Spring is here, or at least it is in some parts of the country. As the weather improves, many drivers take the scenic routes to enjoy the beautiful spring landscapes. With gas prices fluctuating, it is wise to brush up on these 10 fuel saving tips before your next trip. has published 10 tips to help you be more fuel efficient. Here are the top five tips:

  1. Avoid high speeds
  2. Do not accelerate or brake hard
  3. Keep tires properly inflated
  4. Use A/C sparingly
  5. Keep windows closed

> See all 10 tips here

And Finally

Earth Day marks the anniversary of what many consider the birth of the environmental movement back in 1970. Think your new vehicle is made with all brand new parts? Think again! Recycled clothes for sound insulation to old electrical appliances forming center consoles; these manufacturers have found a way to put the “Car” back in “Reincarnated.” See these Earth Day Friendly vehicles, and learn how they are using recycled parts…  you just might be surprised. > See the pictures here

Have a great weekend and safe travels.

Originally appeared in FridayFleet on April 24, 2015

About Donlen
Donlen is the industry’s most customer centric and technically integrated provider of financing and fleet management solutions for corporate fleets. Utilizing a highly consultative and strategic approach, Donlen helps fleets reduce cost, improve utilization, and increase driver safety and productivity. Donlen’s customer service focus has been recognized, and we have received a 2015 Stevie Award For Sales & Customer Service in the Front-Line Customer Service Team of the Year category. Donlen’s innovation has been named a 2015 Stevie Award Winner in the New Business Intelligence Solution category as well as the Computerworld 2012 Honors Laureate for Economic Development, the 2012 and 2013 InformationWeek 500 List of Top Technology Innovators Across America, and recipient of the 2013 CIO 100. Their workplace excellence has been recognized on the IAOP The Global Outsourcing 100® list for nine of the last ten years. Founded in 1965 and headquartered in Northbrook, IL, Donlen is a wholly owned subsidiary of The Hertz Corporation (NYSE: HTZ). For more information about Donlen, visit